The Guardian holds a left-leaning editorial bias and sometimes relies on sources that have failed fact checks. Further, a Reuters institute survey found that 52% of respondents trust their news coverage and 19% do not, ranking them #7 in trust of the major UK news providers. This indicates that a more liberal audience strongly prefers the Guardian. They utilize emotionally loaded headlines such as “The cashless society is a con – and big finance is behind it” and “Trump back-pedals on Russian meddling remarks after an outcry.” The Guardian typically utilizes credible sources such as, gov.uk., and factually mixed sources such as HuffPost and .uk.Ī 2014 Pew Research Survey found that 72% of The Guardian’s audience is consistently or primarily liberal, 20% Mixed, and 9% consistently or mostly conservative. In review, story selection favors the left but is generally factual.

The Guardian has always been a left-wing publication throughout its history, as they have stated in various articles. According to The New York Times, The Guardian “refused to set up a paywall - the preferred strategy of many of its rivals, from The Times of London to The Wall Street Journal and The New York Times - opting instead to ask its readers for donations, even setting up a nonprofit arm to help fund its journalism.” Analysis / Bias The Guardian switched to a tabloid print format in 2018 to cut costs. The Guardian states that “The Scott Trust is the sole shareholder in Guardian Media Group, and its profits are reinvested in journalism and do not benefit a proprietor or shareholders.” Donations and advertising fund the Guardian. Scott Trust Limited was created in 1936 to ensure the editorial independence of the publications and owns Guardian Media Group plc (GMG). The Guardian and its sister publication, the Sunday newspaper The Observer, are owned by Guardian Media Group plc (GMG).

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